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Website Mission Membership Benefits

Mission
Welcome to the most innovative club on campus! Innovation and Design at Anderson (IDeA) is dedicated to
bridging the gap between design- and business-thinking across all industries and functions, including
consulting, business strategy, product development, technology, entrepreneurship, social impact, marketing,
and many more. We provide members with hands-on learning experiences, workshops, educational speaker
series, and networking opportunities to develop innovation and human-centered design skills with the goal
of harnessing the multi-disciplinary power of design. Members develop tangible design and innovation skills
with a focus on unlocking their creative potential and becoming agents of change as future leaders and
innovators.

Membership Benefits
Member Benefits:

- Access to design & innovation events, hands-on workshops, and professional speaker events
- Networking opportunities with design & innovation firms, professionals, and other design & innovation clubs/MBA programs
- Anderson inter-club collaboration and mixers
- First-hand access to design-thinking competitions, incl. Kellogg Design Challenge, Rotman Design Challenge, and Anderson's very own Final Four Case Competition!
- Access to design news, design conferences, and outside events via IDeA's newsletter
- Access to design & innovation recruiting opportunities and timelines

Workshops and Upskilling:

- Design Your Life Workshop by Stanford's Life Design Lab
- Future Visioning Workshop by BCG DV
- Prototyping Workshop by Prototype Thinking Labs
- Customer Journey Mapping by d.think
- Design-Thinking @ UCLA series (in collaboration with UCLA's med school)
- NEW in 2021-2022: BCO Startup Labs!