AI Marketing Strategy Workshop with Morrison Center & Google Gemini

Are you aiming for a career in brand management, product marketing, customer analytics, or consulting? Learn how marketing leaders leverage AI to increase customer acquisition, improve ROAS, optimize go-to-market strategies, and drive real P&L impact. Join the Morrison Center for an exclusive, hands-on workshop in partnership with Google.

Hear directly from Google's Chief Strategist and Morrison Center Executive-in-Residence, Neil Hoyne ('09), and Earnest Pettie, YouTube Trends Insights Lead.

Don't miss out, spots are limited! There are 10 free spots for MA members which will be available on a first come first serve basis.

What You’ll Experience:
Marketing Strategy & Growth: Identify growth opportunities, sharpen positioning, and make strategic decisions around customer acquisition, CAC, LTV, and resource allocation.
Customer Journey & Funnel Strategy: Diagnose where and why customers drop off, turn customer data into actionable insights, and improve the journey across digital and physical channels.
Marketing ROI & Profitability: Move beyond clicks and conversions to optimize acquisition around customer value, marketing ROI, and long-term profitability.
Creative Strategy & Innovation: Turn marketing strategy into compelling creative concepts and customer experiences, rapidly developing and testing messaging, video, and digital experiences.

Throughout the workshop, you'll get direct training from leaders in the Grow with Google and Gemini for Education teams on how to use Google's latest AI and marketing tools – including Gemini, GA4, Performance Max, Veo 3.1, and Google Stitch – to put these marketing decisions into practice.

Dress Code: Business Casual (Jeans Ok)

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