Beyond the Buzz Dinner: Leveraging AI for Data-Driven Marketing Decisions
Registration
Details
This technology enables marketers to rapidly test and optimize campaigns, make real-time decisions like dynamic pricing, and personalize customer experiences — all leading to better ROMI. Yet, integrating AI also requires balancing innovation with the preservation of human creativity and intuition in marketing strategies.
Join us for an engaging panel discussion featuring Yong Guo, VP of Data Science at Warner Bros Discovery; Ben Royce, AI Services Manager for Google Cloud; and Keith Camoosa, Head of the Addressability Practice at Dentsu International. Together, we will delve into these crucial challenges and explore the expansive opportunities AI presents to data-driven marketing professionals.
Dress Casual (jeans ok)
Where
Gold Hall B301
110 Westwood Plaza, Los Angeles, CA 90095, United States