EA Hosts: Rachel Wiseman of Raw Makeup

Join us for a one-hour conversation with Rachel Wiseman, founder of Raw Makeup (https://www.instagram.com/rawmakeup__/) and a former investment banker turned beauty entrepreneur. Rachel brings a rare dual perspective at the intersection of finance and beauty, having transitioned from banking into building an online, community-focused platform & startup supporting the creator economy.

At Raw Makeup, Rachel is challenging traditional beauty industry norms by advocating for greater financial literacy for beauty consumers. Her work highlights how business fundamentals, cost structures, and incentives shape the products we buy and why understanding them matters.

This session will feature a moderated discussion covering Rachel’s career pivot, lessons from fundraising and brand-building, and how financial frameworks can empower both founders and consumers in the beauty space. The conversation will be followed by a live Q&A. Attendees are welcome to submit questions in advance.

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