Advertising and Brand Placement in Gaming: A Deep Dive with Randy Shaffer

by Video Game Business Association at Anderson

Club Marketing Association Video Game Business Association

Mon, Jan 26, 2026

7 PM – 9 PM PST (GMT-8)

Add to Calendar

TBD

5

Registered

Registration

Options	Sales Start	Sales End	Availability	Price
Option RSVP	Sales Start -	Sales End -	Availability Unlimited	Price FREE

This event is open to specific members only. You need to Sign In

Details

Learn from Randy Shaffer, Senior Director at Xbox, with 20+ years of Advertising experience in Gaming, managing Sales of "NEW" media, including; Xbox LIVE, CTV, ESPORTS, Custom content, Video, Mobile, Interactive worlds (Metaverse), Digital content, etc... with over $1B in managed sales in these new ad mediums.

He will share his experience in creating authentic advertising and brand placement opportunities in the gaming industry.

Dress Casual (jeans ok)

Copy Link

Hosted By

Video Game Business Association at Anderson | Website | View More Events
Co-hosted with: Marketing Association

Contact the organizers