The Weekly Brand

UCLA Anderson Marketing Association Digest

Events

[MA] Spring Speaker Series: Ashley Lewis (VP Product, Dollar Shave Club): Enjoy a keynote by Anderson alumna and VP of Product Management at Dollar Shave Club. After the talk, stay to mix and mingle with recent marketing alumni working in industry.

• Date & Time: Tue, 23 Apr 2019 7:00 PM – 9:00 PM
• Location: B209 / B210 (Executive Dining Room)
• Link to RSVP: http://cglink.me/r478192

Marketing Job Postings

Full-time
[4/27/2019] MMR Strategy Group - Marketing Research Director or Senior Research Manager
[4/30/2019] Honeywell International Inc. - Strategic Marketing Manager
[4/30/2019] The Ridge - Paid Media Specialist
[4/30/2019] VMware Inc. - New Grad - Product Management - VMware NSX
[4/30/2019] VMware Inc. - Marketing Manager - Strategic Alliances
ÔÇïÔÇï

Internship
[4/15/2019] Adobe Systems Inc. - Adobe Product Manager MBA Intern - AdCloud
[4/15/2019] MannKind - Marketing Commercial MBA Intern Summer 2019
[4/18/2019] Credit Karma - Brand Manager Intern
[4/20/2019] Microsoft Corp. - MBA Internships (China) Sales/Technical Sale Intern
[4/20/2019] Microsoft Corp. - MBA Internships (China) Customer Facing Technology – Services Intern
[4/26/2019] Wayfair - Wayfair MBA Summer Internship
[4/30/2019] Dimensional Fund Advisors - Internship in Marketing & Internal Consulting (MBA)
[4/30/2019] Restaurant Brands International - MBA Summer Program
[4/30/2019] Via Work - Via Fellow Summer Internship
[5/3/2019]   EV Connect, Inc. - Product Manager, Electric Vehicle Charging Products (SW/HW)

BCR Opportunities
[Internship] Global Product Development
[Internship] US Marketing
[Full time] Henkel - Associate Brand Manager - Joico
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

[Internship]McDonald’s Graduate Student Marketing Internship Program
We are launching a McDonald’s Summer Marketing internship for first-year graduate students, and it will be based in our new headquarters in Chicago. If you’re interested in a challenge, love problem-solving, and thrive in a group setting, then we invite you to apply! During our 10-week internship, you’ll experience hands-on training and development plus participate in networking opportunities with our team. Compensation is $20,000 for the 10-week program plus a housing stipend, so you owe it to yourself to at least take a peek.

* For more details, please click on the external link or search on mycareer

Marketing News

Game of Thrones final season: HBO brand partners get creative: Since 2011, the fantasy show has partnered and integrated with top brands to fund the series. Among them, HBO secured Oreo, Mountain Dew, and Bud Light have signed up as sponsors in a bid to off-set CGI costs, rampant piracy and the ever-increasing fees of the cast.

Publicis announces $4.4 billion deal to acquire data marketing company Epsilon: Epsilon, which works with advertisers on loyalty and email-marketing programs, gives Publicis access to more consumer data. It also helps modernize its business at a time when advertising holding companies are under pressure to become less dependent on traditional functions like crafting TV commercials and print ads, which have waned as new digital marketing has surged.

Coke to sell droid-like bottles at new Star Wars theme parks: Creating co-branded packaging with entertainment properties is a common tactic in the beverage industry. But Coke’s Star Wars collaboration is notable because it goes far beyond simply slapping a graphic or two on normal bottles. Disney put a big emphasis on having everything inside the park fit the Star Wars motif and Coca-Cola’s packaging is no different.

Thanks for reading this edition of The Weekly Brand!

Stay connected on social media (click on the logos to add us!)

http://www.uclaandersonma.org/

Want to submit topics/info for the next Weekly Brand? Fill out this form.
Any questions? Contact Ashley Nelson and Angela Ke (Ashley.Nelson.2020@anderson.ucla.edu and Angela.Ke.2020@anderson.ucla.edu).