The purpose of the Marketing Association is to gather the resources of students, faculty, alumni, friends and employers to educate UCLA Anderson students about the field of marketing and to build the careers of our 200+ members. Our mission is threefold. First, we educate UCLA Anderson students about the benefits of a marketing background for all types of careers, including brand management, product marketing, consumer insights, digital marketing, consulting, entrepreneurship and general management. Second, through seminars, resume assistance and interview workshops, we assist our members in preparing for internships and full-time positions. Lastly, by partnering with the faculty, administration and admissions to build the Anderson brand and by participating in industry events and conferences, we aim to drive awareness among corporate recruiters and prospective students that UCLA Anderson is a premier marketing institution.