About Us
The Sports Business Association (SBA) is dedicated to providing educational, professional, and networking opportunities for UCLA Anderson students interested in the sports industry.
The Sports Business Association (SBA) is dedicated to providing educational, professional, and networking opportunities for UCLA Anderson students interested in the sports industry.
We connect members with industry leaders through speakers, alumni dinners, panels, and company treks, helping them build meaningful relationships and gain insight into the business of sports.
SBA also brings students together outside the classroom through live games, watch parties, and other community-building events.
Oct 29 | 12:00pm - 2:30pm
SBA is thrilled to announce a site visit to AEG — the global leader in live sports and entertainment! Join us on Thursday, October 29th at AEG’s Los Angeles headquarters for a behind-the-scenes look at the powerhouse that owns and operates world-class venues like Crypto.com Arena and LA LIVE, and represents premier sports and music properties around the globe. This visit will feature a fireside chat with LA Live's General Manager, Andrew Simon, who oversees all aspects of the four-million-square-foot sports and entertainment district. Whether you’re passionate about brand partnerships, event strategy, or the future of fan experiences, this is an incredible opportunity to learn from the best in the industry. Schedule: 12-1pm: Facility tour 1-2:30pm: Fireside Chat *Priority to first-year students*
AEG's LA Headquarters