About Us
The Sports Business Association (SBA) is dedicated to providing educational, professional, and networking opportunities for UCLA Anderson students interested in the sports industry.
The Sports Business Association (SBA) is dedicated to providing educational, professional, and networking opportunities for UCLA Anderson students interested in the sports industry.
We connect members with industry leaders through speakers, alumni dinners, panels, and company treks, helping them build meaningful relationships and gain insight into the business of sports.
SBA also brings students together outside the classroom through live games, watch parties, and other community-building events.
Nov 17 | 11:30am - 12:45pm
Grab a coffee and a cookie and join MA and WBC for a fireside chat with Karen Riley-Grant, most recently the CMO of Vuori. Hear how she helped grow one of the most popular athleisure brands, and bring your questions about leading marketing at a fast-growing consumer company. Open to MA, WBC, and SBA members.
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Nov 17 | 7:00pm - 8:00pm
🇪🇸 Join SBA to learn about a new executive education opportunity at Real Madrid Graduate School this Spring Break (March 2027). We will walk through the proposed schedule, costs, travel and accommodation, and next steps to secure your spot. Bring your questions! 🙋 This week-long program gives Anderson students and alumni a behind-the-scenes look at how one of the world’s most valuable sports franchises operates. ⚽ Founded by Real Madrid and Universidad Europea, Real Madrid Graduate School is the first university school specializing in sports and its ties to management, health, communications, and recreation. Programs are taught inside the club’s own facilities, including its Sports City and the Santiago Bernabéu Stadium. Program highlights: 📅 5 days in Madrid, with no classes missed 🎤 9 executive sessions with Real Madrid leaders covering finance, brand, retail and licensing, fan CRM, international growth, creative activations, and venue revenue 🏟️ Tours of Ciudad Real Madrid (the club’s training ground) and the Santiago Bernabéu Stadium 🤝 Connect with Real Madrid executives and the Graduate School’s global alumni community 🌍 Open to current students and alumni, with no registration cap
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Nov 19 | 12:45pm - 3:00pm
SBA is thrilled to announce a site visit to OneTeam Partners — the commercial engine behind twelve Players Associations, Select Sports Properties, and tens of thousands of professional and college athletes. Join us on Thursday, November 19th at OneTeam's Santa Monica headquarters to learn more about how they help transform the power of professional and college athletes into brands, stories, and business ventures that shape culture. Agenda: - Intro to OneTeam (15 - 20 mins.) - Meeting with OneTeam execs (45 mins. - 1 hour) - Networking with other OTP employees (45 mins.) *Priority to first-year students*
OneTeam’s Santa Monica Headquarters
Jan 13 | 7:00pm - 11:00pm
Join HBA and SBA for UCLA Anderson x LA Kings Night as the Kings take on the St. Louis Blues on Wednesday, January 13 at Crypto.com Arena! Your ticket includes: - A seat in our reserved Section 218 block, so you’re sitting with fellow Anderson students - Access to a private pregame reception and panel with LA Kings team executives on the City View Terrace - A photo on the ice after the game It’s also the Kings’ “Off Campus” theme night, with an optional themed merch add-on for anyone interested. More details to come! Discounted early tickets are limited to club members before we open sales to all Anderson students, so grab yours before they’re gone! 🏒
Crypto.com Arena